From brand audit, the interior revamp successfully uplifted the brand image of Infinitus from local Chinese herbal brand into a more luxurious healthcare brand. It is a breakthrough to create a modern East meets West image for a local brand selling Chinese herbal products. It also appeals to Mainland Chinese customers who aspire to international standard.
To address general public’s negative perception on direct-selling business, an open/interactive hub is created to reinforce Infinitus’ reliable image. A large glass box concept of “Intelligent Box” is built as a centerpiece to project friendly and trustworthy image.
Aiming to position traditional healthcare on a modern footing is vital to success in China, an innovative floor plan is a breakthrough to the traditional operational mode. Traffic flow is carefully planned to direct customer experience. A brand tunnel surrounding the glass box showcases Infinitus’ brand vision. Products are displayed alongside for demonstration. The box houses main functional activities including sales desk, customer service counter and training center. Strong interaction is established in-and-out cohesively.
Chinese health is based on the balance and harmony of body and mind. The following special features highlight Infinitus’ traditional essence with modern reinterpretation including graphics of “Bencao Ganmu” (本草綱目) emphasizes Chinese herbal expertise, compartmental cabinet for Chinese herbs (百子櫃) presents professionalism, bamboo arts installation communicates nobleness and ethical values of healthcare expert and bright red color scheme reflects strong bonding of Chinese culture while also projects energetic image.